Spring Email Campaign
Coinciding with the Spring new arrivals, this was a three day campaign for free shipping. I wanted the email to be sunshine and rainbows, after a dreary winter. Kicking it off, I focused mainly on introducing this new season to our guests by blending lifestyle imagery with a slightly different product grid. The colors and typography help tie in the next two emails, one focused on lifestyle since it was sent the day after the first one. For the last email, I did a product grid, because our analytic showed that guests tended to click on product. I wanted to drive home the urgency of the end of the promotion.